The overarching goal of the Eastern Mass. News Alliance is to make local news sites more financially viable. We have two strategies:

1. Connecting the growing number of local news website readers with businesses looking for customers who are interested and engaged with their town and others in their area. More than a dozen independent news websites have formed an advertising collaborative while maintaining their editorial independence and hyperlocal news coverage.
   
   
2. Changing or circumventing an outdated state law that requires cities and towns to post paid legal notices in a “newspaper of general circulation.” Read more here.