About Us
The Eastern Mass. News Alliance brings together local news websites and businesses who once advertised in legacy papers. Businesses will reach more customers in the towns they’re targeting, while local news website will realize the income they need to thrive and serve the public. The larger goal is to make local news sites more financially viable.
We have two strategies:
- Connecting the growing number of local news website readers with businesses looking for customers who are interested and engaged with their town and others in their area. More than a dozen independent news websites have formed an advertising collaborative while maintaining their editorial independence and hyperlocal news coverage.
- Changing or circumventing an outdated state law that requires cities and towns to post paid legal notices in a “newspaper of general circulation.” Read more here.
Alice Waugh
Operations Director
Alice is the founder, editor, writer, and chief bottle washer at the Lincoln Squirrel, which she founded in 2012 as an online-only news source in her hometown. She started her career working as a reporter and bureau chief for several newspapers in Connecticut before joining the MIT News Office. After working in several additional communications roles at MIT, she went freelance in 2016. She has a master’s in journalism from UC-Berkeley.
awaugh@emnewsalliance.com
617-710-5542
Eric Benjamin
Advertising Director
Eric has a long history in print, radio, and now internet as both a journalist and advertising executive. In years past, he led a national sales cooperative, placing large ad buys into scores of newspapers across the county. Most recently he was a national account director at Boston magazine, where he gained appreciation for how legacy media needs to lean into becoming digital to meet the needs of the day.
ebenjamin@emnewsalliance.com
504-669-1710
EMNA Members
Here’s the growing roster of hyperlocal news websites who are part of the Eastern Mass. News Alliance.
