For Advertisers
Why advertise with EMNA?
Most local print newspapers have shrunk into irrelevancy, but hyperlocal online news sites are springing up in their place, and businesses have to meet their customers where they are. EMNA has gathered a dozen of these sites with more than 400,000 unique visitors a month, so advertisers can reach all of them at once rather than advertising in each individual e-paper.
- Meet engaged customers where they are — The people who are reading local online news are want to easily find goods and services in their area.
- Respond nimbly to your customers’ desires — Website analytics show how your customers got to your site and which ads perform the best, so you can sub in new ads as often you need to,
How does EMNA work?
- Each participating e-paper will have a prominent link to an EMNA website page specific to their town (see the roster of participating websites).
- Readers see the most important and interesting stories that have posted by EMNA members on their sites, carefully curated by EMNA’s professional editors. They can also view and search for businesses in the area by business type
- The EMNA site features ads purchased on a monthly basis (see rates below) that go directly to the advertiser’s website.
- The lion’s share of the resulting revenue goes to the member news websites to support local online journalism.
New advertisers get 50% off for the first month for a limited time. That’s only $17.50 to get a link to your business site. Our regular rates:
Rates
| Linked listing (business name and short description in our online business directory) | $35 per month |
| Square display ad in the right sidebar (300x300px) | $300 per month |
| Vertical ad in the right sidebar (300x450px) | $400 per month |
| Banner/leaderboard ad at the top of the page (728x90px) | $550 per month |
| Paid blog post by you (we will work with you on tone and editing) linked to your site | $500 |
Business listing examples:
| Business name | Business type | Description/specialty | Location |
|---|---|---|---|
| Tack Room | Restaurant | Elevated comfort food | Lincoln |
| Natick Dental Partners | Dentist | Pediatric, orthodontic, adult | Natick |
| Dental Associates of Arlington | Dentist | General, cosmetic, implant | Arlington |
| Belotti Law Group | Law firm | Personal injury | Sudbury |
| Nate Amendola Defense | Law firm | Criminal defense | Wellesley |
| Buttonwood | Restaurant | Relaxed, rustic-cool New American eats | Newton |
Advertisement examples:
Advertising Reach
See our roster of EMNA news site members on the “Who We Are” page.
How to Advertise
To place a listing or business ad, contact EMNA Advertising Director Eric Benjamin at ebenjamin@emnewsalliance.com or 504-669-1710.